Semper Fides - “Forever faithful!”

Our four-legged friends give us trust, loyalty and love, but also a zest for life, fun and enthusiasm. Each one is unique and unmistakable. It’s hard to imagine life without them!

The diamond – a symbol of eternal love and loyalty, shrouded in legend and fascinating. A diamond, created exclusively from your four-legged friend’s own organic elements, each one unique, immortalises this uniqueness.

PUREdiamond - more than just a diamond!

Since 2006, our PUREdiamond has provided all pet owners with this unique memory or a very special gift during their lifetime. Whatever feeling it is that leads “us” to decide on a PUREdiamond, it transforms feelings into reality that cannot be expressed in words.

We guarantee that your personal diamond will be made exclusively from the carbon of the cremation ashes, hair or feathers of your pet!

Trust, transparency and individuality determine our actions.

Your team at SFD International AG

Charity projects

Through the auction of the ‘Satchmo Diamond’ with proceeds of €14,000, the ‘Goldfever Diamond’ with proceeds of €27,000, and the ‘Shutterfly Diamond’ with proceeds of €25,000 – we were able to make an important contribution to promoting the work of German Cancer Aid. Thanks to the auctions and the campaigns running in connection with this project, the total proceeds have risen to over €100,000.

We would like to take this opportunity to thank everyone who is involved and supports us. In particular, we would like to thank Isabell Werth, Ludger Beerbaum, Meredith Michaels-Beerbaum, the Winter-Schulze family and the organizers of the shows in Hamburg, Wiesbaden, Mannheim, Gera, Hanover, Stuttgart and Munich.

Our charity projects with Isabell Werth, Ludger Beerbaum and Meredith Michaels-Beerbaum are now several years in the past. If you have an idea for something similar that you would like to implement with us, please send us your suggestion to: info@semperfides.diamonds

Cancer is a disease that affects us all. Having been personally affected, we have decided to help German Cancer Aid in the fight against cancer. In addition to financial support, it is important to us to inform the public about cancer, increase awareness of preventive measures and support projects that improve diagnosis and treatment options. Because if detected early enough, cancer is usually curable. Half of all adults and three out of four children can be cured today. German Cancer Aid has made a significant contribution to this success.

The “Satchmo diamond”

Thomas Peter (managing director of Semper Fides Diamonds GmbH) and Kerstin Becker met during a tournament in Brelingen (Wedemark) in 2006. During their conversation, the idea of a ‘charity diamond’ in aid of the German Children’s Cancer Aid Foundation was born. The origin of this idea was the death of Ms Becker’s 30-year-old sister-in-law from cancer and her legacy: her four-legged friend ‘Zampl’. There was immediate consensus that they should do something together. Ms Becker contacted Ms Winter-Schulze to present her with the idea of the ‘Satchmo diamond’. She immediately agreed and, after a conversation with Ms Werth, Satchmo’s hair was diligently collected.

The ‘Satchmo Diamond’ is a green 0.5 carat diamond created from the hair of our double world champion Satchmo at Semper Fides. This unique, unmistakable and natural-looking diamond was auctioned in collaboration with Isabell Werth, the Riders Tour and Semper Fides, raising €14,000 for the German Children’s Cancer Aid charity.

‘I hope that the auction of the “Satchmo Diamond” will raise as much money as possible for German Children's Cancer Aid and children in need. On behalf of “Satchmo”, I wish everyone an exciting auction and lots of fun bidding.’

Isabell Werth

Auction result

14,000 euros for German Children’s Cancer Aid!

Why continue with the ‘Gold Fever Diamond’?

Every year, over 400,000 people in Germany are newly diagnosed with cancer. One in three families is affected by this disease – including Ludger Beerbaum: his mother died of cancer. This is one more reason for him to intensify his commitment to German Cancer Aid. So it was only natural to create another diamond, auction it off for a good cause and donate the proceeds to German Cancer Aid.

The golden yellow 1.02 carat diamond was created from the carbon in the coat of Ludger Beerbaum’s successful horse ‘Goldfever’ – unique and unmistakable!

Goldfever and I wish the entire campaign every success! Goldfever has already done its part. Now it's our turn, and we hope for the most positive response possible and that we achieve our goals.

Ludger Beerbaum

Auction result

We say thank you! ‘Goldfever Diamond’ auctioned for €27,000!

The “shutterfly diamond”

All good things come in threes! The charity campaign will conclude with the auction of the ‘Shutterfly Diamond’.

Meredith Michaels-Beerbaum and Shutterfly, the Becker family and Semper Fides had set themselves the goal of raising a total of €100,000 for German Cancer Aid through this charity project. The ‘Shutterfly Diamond’ is a very special diamond – a blue/white diamond (1.3 carats as a rough diamond, 0.51 carats as a brilliant cut) from the coat of ‘Shutterfly’ – in this shape and size, it is not available for purchase!

When I was approached about the project, I was immediately enthusiastic. Just a few strands of hair from Shutterfly are enough to create something truly special that will last forever. Every penny and every donation, no matter how small, helps and is a victory in the fight against cancer. Find out more and join in! You'll be doing something good and receiving something unique in return. Petey and I would like to thank you in advance!

Meredith Michaels-Beerbaum

Auction result

14,000 euros for German Children’s Cancer Aid!